Story
This project was created as part of the INF2191 User Interface Design course at the University of Toronto. Ashfaaq was tasked with designing an app for both Android and iOS, focusing on cross-platform compatibility and visual design. He began by conducting a competitor analysis of three leading Canadian apps to identify market trends and opportunities. Following this, he developed a targeted persona to gain insights into the user base, guiding the app’s design process. Ashfaaq’s initial designs were reviewed by four peers, and he implemented constructive feedback to refine the final product.
Screens
Ashfaaq focused on optimizing the app’s subscription system, aiming to create a seamless experience for users to easily locate and manage their subscription plans. His design allowed customers to quickly view their current plan and update it as needed, enhancing user control and convenience.
Home page
Settings
Subscription
Plan update
He designed screens tailored for both iOS and Android platforms, utilizing native design systems aligned with Apple’s Human Interface Guidelines and Google’s Material Design standards. He crafted top bars, menus, pop-ups and navigation elements specifically to adhere to each platform's guidelines, ensuring a cohesive and intuitive user experience across devices.
